27 Mar, 2008
Hot Wheels® Kicks off 40th Anniversary with Unveil of Diamond-Encrusted Car at New York Toy Fair
Posted by: admin In: 1:64 Scale| Hot Wheels| Press Releases
EL SEGUNDO, Calif.–(BUSINESS WIRE)–Hot Wheels® today announced its year-long plans to celebrate the brand’s 40-year heritage at the 105th American International Toy Fair®. Anniversary activities were kicked off with the unveiling of a custom jeweled 1:64-scale Hot Wheels® car, designed by celebrity jeweler Jason of Beverly Hills. This one-of-a-kind car, the most expensive in Hot [...]