Pittsburgh Post-Gazette On Rise of 1/64 Diecast
Collectibles: More detail seen in 1:64-scale model cars
Thursday, February 14, 2008
By Don Hammonds, Pittsburgh Post-Gazette
By just about any measure, there's a wave of change afoot in the model car industry.
Several 1:18-scale manufacturers such as RC2 are either going out of the hobby or dramatically cutting their lines, while others, such as Sun Star and Yat Ming, are producing cheaper but sometimes less detailed and less accurate models.
But where you'll really see big changes is in the 1:64-scale market with new companies, such as Greenlight, providing a lot more detail and more accurate replication in their tiny cars and trucks. Now you have 1:64 models from Greenlight and 1 Badd Ride, for instance, that are every bit as detailed or better than 1:18 cars.
All of this puts pressure on older companies, such as Johnny Lightning, producer of models that are aimed at adult collectors.
In the last year or two, there have been huge improvements to Johnny Lightning models. Lines are sharper, the engines look more like those in the real cars, and more attention has been given to details such as taillights, emblems, hood scoops and even strips on bumpers.
This year, Johnny Lightning has developed these themes for its collections: Mopar Mayhem, Musclecars, Classic Gold, Those '70s Cars, Modern Muscle, Volkswagen, Truckin' America, Wicked Wagons, American Chrome, Johnny Retro and Camaro Crazy.
I looked at several of the new models, including the 1973 Pontiac GTO hardtop. This is a rarely done model, with none available in either 1:18 or 1:24 scale -- maybe because the styling of the real car was so controversial. The yellow car comes with a white vinyl roof and tiny "GTO" emblem markings, as well as a reasonably well-detailed engine. Proportions and character lines have been done beautifully, making this a desirable addition to any collection.
A bit less successful is a 1987 Chevy Camaro Z28. Though the shape is basically right, the wheels are not correct for this Camaro, and the shape of the wheel well in the back is more rounded than the squared-off appearance found on the real car. But again, the engine detail, correct paint finish and nicely done interior are pluses.
The same problems plague the 2001 Chevy Camaro SS, but to a much lesser degree. The exterior is particularly well done in terms of proportion and lower body panel replication. But the scale alloy wheels are not accurate, and there are similar problems with the wheel well opening in the rear as there are with the GTO.
But the classic gold 1970 Mercury Cyclone Spoiler hardtop is a real winner, with every detail accurately replicating the real one. The unusual grille design from '70 Mercurys looks good, and the engine is quite accurate for a model of this size. And what would a Cyclone Spoiler be without a spoiler in the back?
I also liked the 2005 Ford Mustang GT, which gives a faithful replication of the real car from stem to stern. The only questionable element was a stripe decal used on the car's flanks; I don't believe it reflects what's available on the real Mustang GT model.
But if you're looking for a real classic, you should hunt for the 1950 Olds Super 88 that is part of the "Classic Gold Collection." From the hubcaps with their emblems to the slotted wheels painted the same gray as the car to the flat enamel appearance of the paint and the detailed engine, this one is a real gem at a very low price.
February 08, 2008
Nuremberg Toy Fair : February 7-12, 2008
February 06, 2008
DieCast X Collectors Expo 2008 Bigger Than Ever!

April 19 - 20, 2008 at the Pomona, Calif. Fairplex
For over five years running, RCX has been the most dynamic, action-packed event showcasing the latest and greatest products in the radio control hobby, diecast, and model trains world. Now, it's hotter than ever with four events in one: RCX, The DieCast X Collectors Expo, the Model Airplane News Expo and the All Scale Train Expo.
You'll experience tons of outrageous excitement—from the dirt track, where the best nitro racers in trucks and buggies show their stuff...to a buyer's bonanza that features thousands of diecast models...to the Flight Zone, where world-class pilots tear up the sky in head-to-head competition...to the largest outdoor model railroad in the U.S.
And Following the success of last year’s show, Hot Wheels will once again be in full force with ...
- Hot Wheels vending machine - Each pull ($5.00 per pull) will serve up one basic car from the machine, plus a special mystery gift!
- Hot Wheels Custom Classics™ '32 Ford Sedan - New 1:50 scale casting, only 3,000 labeled for the show! Given away both days (while supply lasts).
- Raffles - Several chances to win special prizes!
- Tons of full-size show cars - The Twin Mill and more, direct from the Hot Wheels Hall of Fame at the Petersen Automotive Museum!
- Tyco R/C demonstrations!
- Interactive 40-foot gravity race tracks!
- Coloring and free cars for kids!
February 04, 2008
Jada Toys Unleashes Guitar Hero Air Guitar Rocker at 2008 Consumer Electronics Show
Innovative Electronic Toy Extends the Fantasy with No Guitar or Video Game System Required - First Ever Product for Air Guitar Enthusiasts and Rock Fans to Hit Shelves March 2008
CITY OF INDUSTRY, Calif., Jan. 8 -- Jada Toys, Inc. unveiled today at the 2008 Consumer Electronics Show (CES) in Las Vegas, the Guitar Hero Air Guitar Rocker, an innovative electronic toy based on Activision, Inc.'s blockbuster video game franchise, Guitar Hero(R). With this new toy, consumers are able to unlock their inner rock star anywhere and jam to signature guitar riffs made famous by Black Sabbath, Deep Purple, Motorhead, Van Halen and Boston, as well as five original Air Guitar Rocker(TM) freestyle riffs. Available in stores in March 2008 for a suggested retail price of $29.99, the Guitar Hero Air Guitar Rocker will be on hand for demonstrations at CES in the Jada Toys, Inc. booth # 72349 at the Sands Hotel Convention Center.
"Jada has a stellar reputation of delivering high quality, trend-setting toys," said Charles Huang, vice president of business development at Activision/RedOctane. "The Air Guitar Rocker is a unique product that captures the attitude of the Guitar Hero franchise perfectly, allowing rock fans and air guitar enthusiasts the opportunity to jam at will to some of the greatest guitar riffs of all-time."
The Guitar Hero Air Guitar Rocker features patented technology which includes guitar pics and a rockin' belt buckle that, when connected to a wearable, mini-amplifier, allows run-of-the-mill rock fans to transform into legendary guitarists. With an air guitar in hand, the user waves the pic over the belt buckle to determine the tempo of the song. The product comes with an Air Cartridge(TM) that features 10 guitar riffs, ranging in skill level from 1-5, including Black Sabbath's "Iron Man," Deep Purple's "Smoke on the Water," Motorhead's "Ace of Spades," Van Halen's "You Really Got Me", Boston's "More Than a Feeling," and five original Air Guitar Rocker freestyle riffs. Users are encouraged to listen to the demo tracks, then try to master the riffs on their own. The product can also be connected to external speakers to really rock the house!
"Jada's motto is 'Keeping It Real' and we're confident we did just that with the Guitar Hero Air Guitar Rocker," said Jack Li, chief executive officer of Jada Toys, Inc. "Our innovative product pays homage to the great Guitar Hero brand by extending the fantasy of being a rock star to an exciting new format."
The Guitar Hero Air Guitar Rocker will be available at retailers nationwide in March for a suggested retail price of $29.99. In the months following launch, Jada will introduce new buckles and new Air Cartridges,(TM) featuring more legendary heavy metal and new 80's rock riff assortments.
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